National Expertise. Midwest Hospitality.
A modern studio build on 25 years of advisory.
We believe that technology should be a tool for your business, not a source of stress. We aren’t interested in high-pressure sales or chasing the latest trends. We’re interested in building steady, long-term relationships with organizations that value reliability and clear communication.
Is Ink & Insight Co. right for you?
We work best with organizations that value stability and partnership over shortcuts.
We Are:
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NSteady Partners.
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We stay involved long after your website launches to ensure it stays secure and fast.
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NAdvisors First.
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We help you understand the “why” behind every technical decision before you spend money.
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NReal Humans.
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You have a direct line to the experts doing the work. We answer the phone.
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NFoundational Experts.
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We prioritize speed, accessibility, and clean code that lasts for years.
We Are Not:
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MA "One-and-Done" Shop.
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We don’t just build a site, hand over the keys, and disappear.
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MOrder Takers.
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If a request won’t help your business or will cause technical debt, we’ll tell you.
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MA Call Center.
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We don’t use confusing ticket tiers or hide behind automated replies.
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MTrend Chasers.
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We don’t use “cutting-edge” gimmicks or bloated templates that break in six months.
The People Behind your Partnership.
Gerald Stanley
Managing Partner
Gerald Stanley brings over 25 years of experience in technology, software development, and strategic leadership. His strategic vision strengthens the company’s growth and helps us provide consistent, high-quality service.
Gerald co-founded Ink + Insight Co. in 2001. Early in his career, he developed web applications and created systems that improved workflow and performance. His work helped establish Ink + Insight Co. as a trusted provider of website design and website development across the Midwest.
As President, Gerald manages daily operations, guides long-term planning, and makes sure each project supports client goals. He holds a Computer Science degree from Taylor University, which strengthened his technical and leadership skills.
Gerald is also active in ministry work and nonprofit leadership. Outside the office, he enjoys playing guitar and has a surprising favorite sandwich: peanut butter and tomatoes.
A fun fact about Gerald: most people don’t know that he can play the guitar. And even fewer know about his unique taste in sandwiches: peanut butter and tomatoes!
Amy Campbell
President
Amy Campbell is the President of Ink + Insight Co., where she oversees day-to-day operations, client strategy, and delivery of the firm’s digital marketing and web services. She brings a human-centered approach to digital strategy, informed by more than a decade of experience in psychology, human behavior, and visual communication.
Since 2017, Amy has specialized in website strategy and user experience (UX), designing digital experiences built around how users think, decide, and engage. Her work focuses on aligning content, design, and structure with the user’s psychological journey to improve clarity, engagement, and conversion.
In addition to her leadership role, Amy has spoken at recent conferences on digital marketing and user experience, sharing practical insights on creating more effective, human-focused digital experiences. As President, she ensures Ink + Insight Co. delivers insight-driven solutions that prioritize usability, effectiveness, and measurable outcomes.
Outside of work, Amy drinks coffee she rarely finishes and listens to music just a bit too loud.
Elizabeth Howard
Vice President of Finance & Administration
As Vice President of Finance & Administration, Elizabeth Howard brings years of business management experience and a strong record of leading complex operations. She began her career early by launching her first company at age 12 and later gained experience in international manufacturing, logistics, and retail.
Elizabeth has held roles that required strong organizational skills, including hiring and leading staff across 165 retail stores. Through this work, she learned how operations managers support teams, manage processes, and maintain performance across many responsibilities.
For the past 15 years, Elizabeth has helped guide Ink + Insight Co.’s financial strategy, business operations, and administrative systems. She manages teams and oversees accounts payable, receivables, banking relationships, and grant writing. She builds systems that keep internal operations running smoothly while supporting long-term company growth.
Elizabeth’s focus on excellence and flexibility supports Ink + Insight Co.’s strategy and helps each project move forward clearly.
Fun facts: Elizabeth has visited 31 countries and holds a black belt in Karate.
A Legacy of Accountability
With over two decades of development experience, including 15 years specializing in custom WordPress solutions, we provide a level of stability that is rare in this industry.
Our work has earned us recognition like the TechPoint Mira Award, but we don’t chase accolades for the sake of the trophy. We value these honors because they reflect our 25-year commitment to delivering high-performance, dependable technology for our clients. We aren’t just building a website; we’re building a long-term asset you can actually rely on.
