Ink + Insight Co. Blog: The Secret to Digital Happiness
Clear Thinking for the Digital World
The Ink + Insight Co. Blog is where we share what we’ve learned over 25 years of building and managing websites. Whether you’re looking to improve your site’s accessibility or simply trying to understand how to protect your digital assets, we’re here to make the complex feel manageable.
How a Simple Welcome Email Series Sets the Tone for New Subscribers
Someone joins your email list. What happens next? For many companies, it's one quick "Thanks for subscribing" email followed by silence until the next promotion. That is a massive opportunity. Welcome emails consistently achieve impressive open rates,...
Open Source Still Needs Maintenance
Open source software costs nothing to download, which is part of why it powers so much of the web. Content platforms, themes, plugins, and the frameworks underneath them are often free and open for anyone to build on. That openness is also the source of...
How AI Search Is Making Your Direct Audience More Important Than Ever
Search engines are answering web user questions directly on the results page. Instead of clicking through to a website, the user gets a quick summary and moves on. That means fewer of those searches are turning into actual clicks, even from websites and...
Not All Website Traffic Is Useful
Running a business requires enough attention without constantly checking whether your website is still online. Visitors expect your site to be available, forms to work correctly, and pages to load quickly, whether someone is actively watching them or...
You Should Know Where Your Website Lives
Many business owners know they have a website, but they are not always sure where their website domain is registered or where the website itself is hosted. They may know who built it, but not who manages the hosting account or who has access when...
Small Website Fixes Add Up Quickly
When people think about improving a website, they often imagine a complete redesign. New layouts, new branding, and major development projects tend to get the attention. In reality, many of the most valuable website improvements are much smaller. A...
Not All Website Traffic Is Useful
Website traffic can look good in a report, but visits alone do not always mean progress. A site may attract more people and still fail to generate better inquiries, stronger leads, or meaningful customer interest. This is where website analytics becomes...
A Broken Contact Form Is a Bigger Problem Than You Think
WordPress plugins are useful, but they can also become a problem when they are used to solve every small issue. A plugin can add features, connect tools, improve forms, manage SEO, handle caching, or support security. Used carefully, plugins help extend...
You Probably Don’t Need That Many Plugins
WordPress plugins are useful, but they can also become a problem when they are used to solve every small issue. A plugin can add features, connect tools, improve forms, manage SEO, handle caching, or support security. Used carefully, plugins help extend...