The holidays give businesses plenty of reasons to send an email. Giving customers a reason to act takes a little more planning.
Whether you want to increase seasonal sales, fill remaining appointments, or start conversations about next year’s projects, a useful holiday email strategy connects what your business offers with what your audience needs right now. Here are three ways to make your emails more relevant and your next steps easier to take.
Match the Message to the Customer
Give current clients, past customers, and prospects a relevant reason to hear from you. Recommend gifts based on previous purchases, remind clients to schedule before the holidays, or invite a conversation about next year’s goals. A personal thank you that acknowledges a client’s support or a shared accomplishment can also strengthen the relationship.
Make the Next Step Clear
Focus each email on one primary action, with a clear button that takes readers directly to the right page. Keep essential details easy to find, including shipping cutoffs or booking deadlines, so readers know what to do and when.
Set up Timely Follow Ups
Set up automated emails to welcome subscribers, remind shoppers about unfinished purchases, or acknowledge service inquiries. Start with the sequence most useful to your business. Our guide to building a simple welcome email series can help. Before launching, test links and timing, check for overlap with scheduled campaigns, and stop reminders once someone purchases or books.
Give Every Campaign a Measurable Goal
Choose the result that matters for each campaign, whether that is purchases, appointments, qualified inquiries, or renewals. Review clicks alongside those outcomes and watch for increases in unsubscribes as you adjust your sending schedule. As with website metrics, use what you learn to refine your audience, message, or offer for the next email.
Put Your Holiday Email Plan Into Motion
Ink + Insight helps businesses turn email ideas into organized, targeted campaigns. From audience segmentation and copy to design, automation, and ongoing email campaign management, we can help with a specific project or manage the full program. Explore our email marketing services and let us build a plan that supports your holiday priorities and the year ahead.
Written by Nicole DeiCicchi