by nicole | Oct 26, 2026 | 2026 Blog Posts
Your business may have hundreds or thousands of email contacts, but when was the last time you connected with them? Maybe you’ve been sending emails regularly, but engagement has slowed. Or perhaps you’ve collected customer information, website signups,...
by nicole | Oct 14, 2026 | 2026 Blog Posts
The holidays give businesses plenty of reasons to send an email. Giving customers a reason to act takes a little more planning. Whether you want to increase seasonal sales, fill remaining appointments, or start conversations about next year’s projects, a useful...
by nicole | Sep 30, 2026 | 2026 Blog Posts
Our related post, Not All Website Traffic Is Useful, explains why a rise in visits does not always mean more business. Rather than focusing solely on total traffic, evaluate your website’s impact on business growth by following visitor journeys. Focus on key...
by nicole | Sep 11, 2026 | 2026 Blog Posts
Someone joins your email list. What happens next? For many companies, it’s one quick “Thanks for subscribing” email followed by silence until the next promotion. That is a massive opportunity. Welcome emails consistently achieve impressive open...
by nicole | Sep 2, 2026 | 2026 Blog Posts
Open source software costs nothing to download, which is part of why it powers so much of the web. Content platforms, themes, plugins, and the frameworks underneath them are often free and open for anyone to build on. That openness is also the source of the risk. No...
by nicole | Aug 10, 2026 | 2026 Blog Posts
Search engines are answering web user questions directly on the results page. Instead of clicking through to a website, the user gets a quick summary and moves on. That means fewer of those searches are turning into actual clicks, even from websites and webpages that...
